SEO marketing, where do you start? You start by having a good set of keywords. I’ll usually start out with 50 search phrases. After that I’ll examine the search volume of each word to get a good indication of the kind of traffic I’ll get. Then I look at the competition. After this step is done, I’ll take these words and build content around them.
Here are some SEO training tips I’ve learned. I use a pay-per-click campaign to test all of my keywords. I come up with a list of which ones where clicked on a lot and which ones were not. I needle down a return on investment. The keywords that produced a lot of links I’ll work with. Buy now my keyword list is down to 25 words.
These are the keywords that will make me money. The keywords that I cut out I don’t use. No point in it when you have better search terms.
I work with the longer tailed keywords first and write content around them. Ranking for the longer tailed keywords are easier because you don’t have that much competition. Now I’ll work my way up my list. My activities now consist of building links, writing articles and social bookmarking.
By now I’m already starting to rank for the longer tailed keywords, so I work with trying to build content for the terms that have more competition. If you can do the smaller jobs first, when it comes to ranking for the more competitive keywords you’ll have better success.
Now I’ll repeat this process until I have about 300 keyword phrases. I’ll put more content up on my website. I prefer working harder on my off page optimization than my on page optimization. When I write articles for testing, I put great content in. People that come to your website want to be wowed by the content that is up. It’s at this time that I’ll look to sell someone else’s product.
The articles you write on your website don’t have to be long. I like to keep them short, but I packed them with tons of content. When people come to your website you want them to have a good feeling about it to where it entices them to come back. Put up a mailing list to collect the names and email address of the people that stop by your site. Put up a good offer to motivate them to sign up. Ask the visitor to do things and track to see how many people follow your commands. This is the time that I’ll put in someone else’s product and I’ll ask the person for the sale. I can’t tell you how important it is to work hard to get a good mailing list. Doing this along with good keyword research will help you out in your SEO marketing plan.