Do you try searching your website with your keywords on popular search engines like Google, Yahoo and Bing and found out that it doesn’t appear even on the first 10 search results page? Are you questioning yourself if your website is not well-liked by many although you have professionally designed website? Better be warned. There must be a lacking factor in your website’s SEO.
Bothered? No more. The best techniques are known after researches done. You can use the following Google offsite factors to improve search engine ranking:
1. Anchor Text of Backlinks
Anchor text of inbound links is for some years an important principle of the Google algorithm. How a link to a page is a vote for that page, so is the anchor text a vote for a keyword for that page. This is the primary basis why on zenith of numerous searches for rich keywords in Google, Wikipedia positions on the top.
2. PageRank and its Worth
Noticeably, the significance of PageRank has been demoted. There are lot of examples of low PageRank pages surpassing high PageRank pages for popular keywords. Today, the anchor is way more chief than the incoming links. Don’t forget that the PageRank displayed in the toolbar is updated every three months and what you see on your toolbar provided by Google is out-of-date.
3. Topical Relevance of Inbound Links
On the other hand, sooner or later topical relevance can be progressively more important. Nonetheless, backlinks from unrelated sites has lower CTR or click-through rate than topic related sites. More important is the keywords used in the anchor tag from links pointing to the page.
Making use of the three Google offsite factors will undoubtedly give you massive site traffic and improve search engine ranking.