Most businesses now recognise the need for some Online Marketing for their business and a lot of them have finally decided that online marketing will to account for the complete their marketing budget – so confident are they that it is the best use of their money. This, in the main, is a decent decision but care must be taken to pick the right online marketing strategy for the organisation in order to get the most out of the spend.
Two of the most common processes that often individually make up a strategy are pay per click advertising and search engine optimization, each regularly used separately, rarely in conjunction with each other. This is a shame as the ideal situation would be a combination of the two, in a very strict regime.
The chief reason for this ideal is the cost of pay per click advertising and the length of time involved in search engine optimization. If you take a quite popular set of keywords they will initially cost you a lot per individual pay per click charges and there will be a lot of them; secondly the Search Engine Placement side of things will take a while to achieve, something as long as 4 months dependent on the competition. So you can see that any business using online marketing as it’s main source of marketing would want to see the effects a lot sooner than 4 months and it also will not want to indefinitely pay out hundreds of pounds per week for the pay per click enquiries. However a combination of the two works ideally.
start your strategy with pay per click, it gives you an instant response (within a week if the keyword is rather popular) and you can try out your website, your key phrases and your snippet. Any changes that you think may develop your sales rate can be trialed and you will receive an almost immediate result. It really does polish your site and make sure everything is running smoothly ready for the optimization to take over. Why move away from pay per click then? The straightforward answer is cost. If you have a competitive keyword it will cost you maybe more than £1 per click and as a competitive one there will be a lot of clicks, it is not difficult to spend hundreds per week on just one keyword.
Compare that to the cost of using a Website Optimization Company and you can see straight away the difference in price. At just £10-£15 per key word per week, and not taking into account how many hits that brings you the difference can be amazing. Of course you need to make certain that you are paying for a relevant keyword but if you have followed this information and tested it out with pay per click you will have no worries.
As soon as you have got everything sorted, chosen and trialed get the optimization side of things going and keep the pay per click alive until it starts to show results. That way you can keep the sales coming in at a higher cost only until the optimization takes over – then the cost fall away noticeably.