Select Long Tail Keyphrases
The first step you will want to take is to select some geographically specific long-tail keyphrases. Although it is true that long tail keyphrases will be seen be fewer searchers per month, those searchers are far more likely to be looking for your product or service.
Conduct On Site Optimisation
The next step that you need to take to rank well locally is to optimise your website for this. The first and most obvious step is to generate page titles that reflect what you are targeting.If you are targeting multiple geographic areas try to mention them in the content of the page. When doing this always remember that human visitors should come first and you shouldn’t sacrifice the quality of content purely to add keyphrases. Finally remember to add meta tags, and in them mention the local area. There is no doubt that meta tags are less important than they used to be but they still have some benefits, particularly in Yahoo.
Submit to the Major Sites
After optimising your web site the next stage is to start promoting the site online. The first step is to submit your website to the major search engines local listings. On Google this is done by adding your business to Google Maps and on Yahoo you add it to Yahoo Local.
Submit to Local Directories
There are a huge number of web directories out there that you could benefit by submitting your site to. Some of these are international directories which have localised sections and some of them are directories solely targeting specific regions. The best way here is to do your research and find a mixture of strong purely local directories, and very strong international ones with regional sections.
Get Reviews
Many of the major directories that you will have submitted your website to by this point will support customer feedback. Try and persuade your customers to write reviews, or testimonials, for you on these sites. It is acknowledged that you have a higher chance at appearing on a localised section on a results page if you are positively reviewed in the search engines directory.