Now you might think that simply knocking together a website is easy, a simple thing and an easy way to make money? Wrong.
If you want to write a website that will “Generate Sales” you need to do a few things more than simple website design.
After finding a company to host you website, you will be able to view it online, but only by typing the web address directly into a web browser. This is no good, unless your website is found and indexed by the various search engines, you will not get any visitors to it.
If you want to be found online, here’s what you need to do.
You need to think about what keywords potential customers will type into search engines when looking for the product or service that you are offering. Make your website URL includes these keywords if possible. As an example, if your keyword is ‘website design’ and you are targeting the Cork area, it would be ideal to have the following web address – http://CorkWebsiteDesign.net.
You should also make use of your chosen keywords in the title and header of each page of your website. Also, make sure you get your keyword ratio for your site text approximately at 5% of words being keywords. The point of this is that it makes it easier for search engines to work out what your website is about. The more they know about this, the more favourably they will rank your website in their search results..
Adding the name of a location, either before or after the product or service you are offering, is something to consider too. Opting to add a location to your website URL and Title reduces the amount of competing websites that must outrank in the search engine result pages. You get more focused and targeted visitors to your site, which is great because the more focused and targeted they are, the more likely you are to make a sale.
Having made sure that your on-site SEO is in place, you next need to look at “backlinking”. If you over look this aspect of SEO, Google, Yahoo and Bing will almost certainly ignore your website. Your website will be ranked according to how accurately you have performed your SEO and the amount of sites that are linking to yours. The aim here is to get as many other websites to link to yours as possible. The more links you get, the higher your website will rank.
These are just a few of the techniques that can be used, but this is of course more to it than this.
SEO companies are available to offer further assistance with anything that you don’t fully understand.
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