If you are not in the top ten of Google, it would be like your website is inexistent. Only 10% of searchers bother to search beyond the first page of search results. Being in the top ten is important as mentioned in ppc bully. If your website is not in the top ten, it will be like a secret website where only you and your friends know about.
Search Engine Optimization (SEO) experts know many of the factors that Google weighs to determine which websites will rank on the first page of search results. How Google exactly does this is top secret. For this reason, no one can guarantee you the number 1 spot in Google or any other search engine.
Getting on the first page of Google can be tedious but is possible if you follow some SEO guidelines. Here are some things to keep in mind when optimizing your webiste:
* Your target keyword
* Number of competing pages for your target keyword
* The number of pages your website has
* Usage of keywords in your website
* Number of baclinks pointing to your website
To get better rankings, make sure your website is the best for the services and products you offer. Add regular features, articles and special offers, give your visitors good reason to return to your site. Research, update and constantly improve.
Identify the best keywords for your website. Make sure to add these keywords in the website title and content of your website. Do not over do this. You can place related keywords to make it look natural.
Create a lot of one way do follow links to your website. Each links counts as a vote in your favour and is a key factor in search engine optimisation.
While SEO is important and worth paying for if you can afford it, there are many things you can do to optimize your website if you can’t afford to pay an expert. Just remember that optimizing your site takes time and you are unlikely to see immediate results unless you have identified a keyword that has little effective competition.