Do it yourself search engine optimization efforts also have significant impact on website traffic that will long outlive any paid advertising venture. Believe it or not, 100 visitors to a properly optimized keyword can eliminate thousands of dollars in costs from such pay per click service listings on Google Adwords or Overature. Which Search Engine should I concentrate on while performing SEO Activities? There are many hundreds of search engines but only a small number of the search engines cater to the vast majority of searches conducted daily by the various engines. Because of this you must focus efforts on the following search engines because they possess more than it 80 percent of all searches on the Internet. The approximate share of Google, Yahoo and MSN in the total worldwide search is: Google-46.2% of overall search Yahoo-22.4% of overall search MSN-12.6% of overall search By no means has this inferred it is a waste of time to work with other search engines. However, when you toward at the top three search engines you are addressing that vast majority of the worldwide traffic. The remaining percent of the traffic is carried by the smaller search engines. If your do it yourself search engine optimization targets the top search engines you would end up covering the same traffic that would be present in the smaller search engines. So, stick with the larger search engines for the time being. Additionally, it is important to look at the value of web site directories particularly DMOZ. These directories carry considerable weight by the search engines. A DMOZ directory listing should be a priority, as it gets a website automatically indexed by Google. Who can or should perform SEO activities: SEO activities refer to various efforts related to building the website up such as design, traffic building, link building, SEO submissions, strategic partnerships, increasing inbound links, etc. The main person responsible for optimization should have the ability to handle design aspects of the site such as: – Changing HTML pages, titles, headers, meta tags and text.Login Details Incorrect. Please try again. – All layout changes of pages The person should be able to browse the internet and find link partners as well as locate any area where links to the site can be added. Why it is a good idea to undertake SEO activities by yourself? Do it yourself search engine optimization is not as difficult as many assume. A person can learn optimization on their own and become very good at it. There are many who would outsource their search engine optimization activities. Here are a number of reasons why you should not: -Most companies will charge a large and expensive service fee. If you do these activities via do it yourself SEO you’ll save money. Also you’ll develop SEO knowledge in the profession. If you want to learn more about Search Engine Optimization, you can read through the following articles: How Much to Pay for SEO Services?, What is Organic SEO Anyway, Hiring An SEO Consultant – 10 Reasons Why You Should