For the aveage Webmaster, SE Optimization is is shrouded in smoke and mirrors. As a Dallas SEO it’s my belief that a lot of this is due to all the B.S. written by a lot of SEO companies and individuals. For some, this is because they don’t know any better while others do it to keep their Clients in the dark about what they really do. SE Optimization is not brain surgery folks. It’s as simple as optimizing your website with a few keywords to tell the search engines what your Website is about. Make it easy for the search eninges to determine what your site is about and show them your site is relevant to the term being searched for and they will reward you with higher rankings.
To start with, the Webmaster should make certain keywords are used in the web address if you can arrange it. With everything being equal, a site with your keywords in the address will rank higher than a website without the keywords included in the domain name.
Next, the you keywords should be added in the Name of your Website. By doing this, you’re helping the search engines determine what subject your site is covering.
It’s important to make certain keywords are a part of the Title of every page on your site, or at the bare minimum, some parts of a keyword phrase should be in the page Title. This also helps the search engines come to a conclusion as to what the page is about, what words to rank it for and how relevant it is. As an added benefit, the page Title should also be used in your H1 tag. Search engines give a lot of value to the H1 tag and so it’s important in good SEO practices. If you’re using a web design company company, make certain they know how to do this one little thing.
If you have that done, it’s important that your keywords show up a few times in the content of the page. I like to insert the keywords into the first paragraph somewhere and several more times througout the article depending on the length. It’s also important to put it near the end of the page or article. A few more times between the first and last paragraph can’t hurt but don’t over do it, in summary, just make sure you use them in the beginning and end.
Finally, the most important aspect of Website SEO actually takes place off your Website. In my opinion, the most important thing in obtaining a higher ranking is backlinks leading back to your site. And it’s not enough to just get backlinks, these links back to your site need to have your keywords as the Anchor text of the backlinks.
How important are links back to your site? I have ranked quite a few Websites that didn’t have the keywords in the URL, plus I can rank one that doesn’t have keywords in the Website Title, Page Title and in the Content (although it’s much, much harder to do), but without targeted backlinks leading back to your site, {it’s nearly impossible} to get ranked higher for any search terms that are the least bit in demand.