Over the years, search engine technology has advanced in leaps and bounds.Once upon a time, all you needed was a website and some meta tags to rank well.Technology has advanced significantly, mainly due to the continued race between the search engine spammers and the search engine companies.
Search engines take into consideration the number of links to your site from others as well as meta tags and content. These are known in the trade as backlinks.
As someone who is serious about making money online you want your site to rank well in the search engines, so you need a lot of backlinks.
The first method is to join a link exchange program. These can help you to get a lot of links quickly, but they mainly tend to come from junk and spam sites.You may get penalized by some search engines for linking to these sort of sites.
You also want to avoid your links being on link farms – if there are too many external links on a single site then you may again get penalised by the search engines.These link exchanges can often contain link farms.
You can also find other relevant sites and manually create links to them.This painstakingly slow approach will take you a lot of time.
Backlinks are very beneficial to your website, so you want as many as you can get.In order for them to be really effective, you need to know a little secret.
When you are exchanging links or writing articles, you are in control of the text that is your link.Many marketers will post pretty much anything on their website.
Sure, you may get a backlink, but you don't receive the maximum benefit from it. It’s like buying a Ferrari and then driving everywhere at twenty miles per hour.
In order to really benefit from backlinks you need to use anchor text. This is where you have certain words which are a hyperlink to your website.These words are your keywords.
For example, if your keywords were “Frogs And Mice” the usual link would be “Visit Bob T. Builder’s site on frogs and mice at frogsandmice dot com.”
In order to really enhance your listing and boost the relevance of your site massively in the search engines, you need to make the keyword reference a link to your website too. Your text then contains two links to your website – one being the website address and the other the keywords.Since the keywords link to your site, the search engines assume your site must be relevant for those keywords and rank you higher for them.
WordPress is a fantastic tool for receiving backlinks to your website.The search engines really like it!
You can learn all about this fantastic software with the best set of WordPress Tutorials on the market – the WordPress Demystified program. With over 5 hours of step by step video you will learn everything you need to know in order to make money with WordPress.