The SEO industry has to be one off the fastest growing sectors in IT at this current time. Every company in the world now wants an SEO to make them achieve great rankings. SEO is not something that should be taken lightly, I mean if you position your site well in the search engines then you could end up earning a small fortune.
SEO has developed so much over the years and it is only going to get better and better. So what can we expect SEO to be like in around a decade from now? Will it still be here? Let us take a much closer peak.
Over the 12 months most of the big search engines have become much more focused on brands and on geographic location targeting. Search engines have been ranking websites mainly on backlinks throughout the world wide web, a link you get from another site basically counts as a friendly vote towards your own website, the higher volume of votes you get the higher you will appear for specific searches, there is actually a lot more science behind it, but this is the basic analysis. So the thing that search engines may expand on in the future is all of the offsite work.
As we all know the brand update has kicked in a vast amount, so instead of just counting links/votes from the actual web, Google may also use other methods to see how successful and branded a company is offsite, whether this be radio, news paper coverage or TV it will all be used as a ranking factor. The the negave aspect about this all is that online companies have to invest in offline promotion.
I can also see search engines becoming a lot cleverer and developing new methods to analyse and count real link citations.Finally we may even begin to see a new breed of search engines come to life that display real time results.
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