There is no point in creating a website unless you have thought about how you are going to get visitors. It doesn’t matter if you’re in business, indulging in a hobby or trying to inform others with your web pages you are going to want to attract the attention of other people. Put all of your efforts into getting as much traffic as you can from the search engines. The search engines generate targeted traffic and the great news is its costs you nothing.
Search engines make money through presenting searchers with answers they are looking for. Searchers will return over and over again to a search engine that delivers the most relevant results. The more often the searchers return the greater the search engines fortunes. The objectives for you and your web pages is precisely the same as the search engines.Persuade users to come back to your web pages over and over again.
So how do you do this?. There are two key ways you can do this. You can write useful and relevant content or you can use the advertising methods offered by search engines and other properties.
As far as all of the search engines are concerned nothing exists on the internet without a keyword or a key phrase. Keywords tell the search engines what the user is looking for. The search engine performs a look up on its enormous indexes to fetch a list of web pages that contain instances of the keyword and returns them in a predefined order of relevance. The two factors that decide what results a search engine returns are authority and relevancy.
Relevance means the page contains the keywords and authority means the page has back links to it from other web pages. The search engines determine the order in which web pages are indexed on the results pages by the number of back links to the page and their respective authority.
Back links are the sledge hammers of SEO (Search Engine Optimisation).
Back links have two important properties their ability to influence your page ranking and their ability to bring traffic to your site from places on the Internet. Users finding web pages with back links to your web page will click on your back links and visit your site if the keyword text in your back link is relevant to what they are searching for. ‘Anchor text’ is the correct term to describe the text appearing as a link and contributes to the value given to the link by the search engines. Whilst all back links are of value some are more valuable than others.
Back links from pages with authority in eyes of the search engine can pass authority onto your web pages.Web pages with more authority pass more authority onto your pages .