Many businesses opt for a small website to market a niche product or service. If your business has made that decision and if it hopes to achieve value from the site for a long period of time, you will need to obtain a high number of external links. Small sites lack the advantage of authority sites with hundreds of pages providing internal links within the site pointing toward the most important pages.
There are a variety of ways of obtaining the links that you need, and you should use them all. I recommend adding article marketing to whatever the mix of methods you choose happens to be.
There are several ways in which article marketing can improve your SEO. The first is that the links will be found by the search robots on a variety of websites. Assuming that those websites are located on unique IP addresses, this is very helpful because of the algorithms that the search engines use to determine their results listings. Second, article marketing permits you to control the linking text of those links, and that linking text (sometimes refered to as “anchor” text) is one of the primary methods that a search engine uses to determine the topic of any given web page. Third, article marketing is relatively inexpensive and easy when compared to some of the other ways of obtaining quality links. The ease of the process can be largely attributed to the introduction of specific software for article marketing.
I am able to be very productive in my article distribution, but only because I maintain memberships in two different article marketing systems. My approach is to write ten to fiften fresh articles each week. I spin each of those to obtain hundreds of unique versions for distributions to article directories (in one system) and to individual websites (in the other system). I use different articles for each system, to further reduce the chances for any content duplication.
One of the membership sites offers a free article spinner, which anyone may use. You may also register to use an automated submission service that is linked to the spinner. It sends a unique version of your article to up to hundreds of different article directories. When you first register to use the always free spinner, you can get a free trial offer to use the distribution part of the software. There is a membership fee associated with the distribution system after the trial period ends.
The other system to which I have a membership also provides a linked spinning and distribution. This system, though, distributes the uniquely spun article versions directly to niche specific websites (including blogs).
If I had to choose one, I would choose the second, but it’s a very close decision. They both offer their own advantages, so I maintain memberships in both. They are actually very reasonably priced considering the value of what they offer. I pay less for the two monthly fees combined than what I pay for a moderately priced dinner for two. Therefore, unless you are experiencing a very severe cash shortage, I recommend both for your search engine optimization efforts. They also lead to a large increase in traffic.